Four People You Should Know takes personality styles to the next level by helping you to not only understand your temperament, but the other three personality styles and how to interact with them.... This description may be from another edition of this product.
The Sales Person's Guide to TARGETED selling skills
Published by Thriftbooks.com User , 15 years ago
If you think you have read this kind of book before (on personality profiling for sales people) you need to read this one too. For those that haven't spent time thinking about the intersection of personality that occurs between people, you need to read this book now! What's different about Stu Schlackman's book, "Four People You Should Know" is the straight-forward approach and ease of use in the field. This is NOT a book long on theory and psychology written by someone with 'alphabet soup' acronyms following their name. Stu Schlackman is a professional salesman and now a professional sales trainer & consultant. In this book, Stu provides a very straight-forward test to help the reader identify their own personality. This is followed by short, synopsis of personality details and descriptions ending with a 14 bullet point list of descriptive words for each of the main 4 personality type. Where this book really excels is in taking the knowledge to the field of sales and understanding how to identify your client's personality, which enables you to consider the top 3 or 4 things that personality will respond to best in a sales presentation. This is a book on sales, understanding yourself and your client which was written by someone who has years of experience AND SUCCESS walking in the sales person's shoes. I hope you enjoy....
Wish I had read this earlier
Published by Thriftbooks.com User , 15 years ago
Stu Schlackman provides illuminating and educational insight into how to identify, understand, and manage personality types. As a negotiation expert, I know just how important personality is to communication and thus the result of negotiation, whether in the buy/sell or personal environments. Stu de-mystifies the communication process. One of the most important revelations in the book is that personality style drives communication style. Once you know the personality style, you can alter your communication style to speak the other person's language. He demonstrates in clear and convincing language how to do it and achieve greater, more favorable results for your efforts.
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