Foundations of Sport Management

By Andy Gillentine

Book Overview

With an updated and expanded look at the skills and knowledge needed to succeed in the sport industry, the third edition of Foundations of Sport Management will maintain its previous editions stance as one of the most widely adopted sport management foundational texts on the market. Editors Andy Gillentine and R. Brian Crow, along with a team of leading authors, aim to provide readers with a dynamic and comprehensive overview of the core concepts and current trends of the industry. Their years of experience as elite academicians and practitioners make this volume a cutting-edge resource for undergraduates considering or pursuing careers in sport management. Topics covered in this edition include economics and finance, marketing, sponsorship and sales, facility and event management, media relations, governance, and ethics.

• Format: Paperback
• Language: English
• ISBN: 1935412574
• ISBN13: 9781935412571
• Release Date: November 2014
• Publisher: FiT Publishing
• Length: 360 Pages
• Weight: 1.89 lbs.
• Dimensions: 7.1" x 0.9" x 10.0"

Customer Reviews

A Textbook, but Interesting Reading by Itself

This is a textbook on sports management. It is intended for use at undergraduate level in college or for the interested individual. Each main section of the book is written by an expert in that particular field. Then the chapters are gathered together and edited by Drs. Crow and Gillentine to eliminate duplication and to provide a smooth flow from one chapter to the next. The individual chapters are mostly written by college level professors who teach sports management at various universities around the country. You wouldn't have read this far if you hadn't already realized that sports management is a big business. And as with any big business quite a body of knowledge and of ethics and indeed of law has come up. Some of the chapters include economic theory, sports like anything else obey the rules of supply and demand, sport finance, including accounting, budgets, financial analysis, sports marketing and market research, sponsorship, often worth far more than the salaries the players get, even global sports such as the Olympics and the international expansion of US Sport. This book is written in a manner that makes it interested to the casual reader as well as to the sports minded individual, or the individual interested in a career in sports management.