Foundations Of Marketing

By David L. Kurtz, Louis E. Boone, M. Dale Beckman

Book Overview

Foundations of Marketing offers a thorough and contemporary overview of the fundamental theories and concepts of maketing. It is a "classic" textbook that clearly establishes marketing's roots in the... This description may be from another edition of this product.

• Format: Unknown Binding
• ISBN: B07D7V3L3T
• ISBN13: 9780039218010
• Release Date: January 1
• Publisher: Holt, Rinehart and Winston
• Weight: 3.57 lbs.