Foundations Intnl Marketing

By Steve Johnston and Harold Beaton

Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861521642
• ISBN13: 9781861521644
• Release Date: June 1998
• Publisher: Cengage Learning
• Length: 264 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.5" x 7.7" x 9.3"