Foundations in Cyber-Ethnography: A Cross-Cultural Approach

Contributors to this volume contend that in the realm of research on human society, online and digital communication can no longer be relegated to a separate cyber space and should instead be considered in equal part by integrating cyber-ethnographic methods.

Coming at a critical time where students, professionals, and the general population realize the increasing interdependence of cultural interactions both offline and online, Foundations of Cyber-Ethnography provides a framework for studying and presenting findings from both forms of communication.

Using this framework, contributors investigate the effects of the inextricable link between the cyber and networked societies on individual, local, national, and global contexts. Each chapter provides compelling examples to demonstrate the importance of forming a fuller understanding of digital communication and the role of online identity in a wide range of professional, personal, relational, economic, diplomatic, and political contexts.

• Format: Hardcover
• Language: English
• ISBN: 1666974218
• ISBN13: 9781666974218
• Release Date: February 2026
• Publisher: Bloomsbury Academic
• Length: 264 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"