Foundation: A Hands-on Introduction to Business Fundamentals e1r1

By Capsim

Black & white version.Developed specifically for courses using Capsim's Foundation(r) business simulation, this textbook provides the groundwork for your students to build a complete understanding of business principles, including:- basic business management- marketing- research & development- production- finance- understanding market forcesActual case studies from some of today's top companies illustrate key concepts and current business issues. The textbook guides students through applying that knowledge in a risk-free environment using the Foundation interactive simulation. Coupled together, the two provide an engaging, effective, and memorable learning experience.

• Format: Paperback
• Language: English
• ISBN: 1508664102
• ISBN13: 9781508664109
• Release Date: February 2015
• Publisher: CreateSpace Independent Publishing Platform
• Length: 242 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.3" x 0.6" x 7.0"