Black & white version.Developed specifically for courses using Capsim's Foundation(r) business simulation, this textbook provides the groundwork for your students to build a complete understanding of business principles, including:- basic business management- marketing- research & development- production- finance- understanding market forcesActual case studies from some of today's top companies illustrate key concepts and current business issues. The textbook guides students through applying that knowledge in a risk-free environment using the Foundation interactive simulation. Coupled together, the two provide an engaging, effective, and memorable learning experience.
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