Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)

by Doug McKenzie-Mohr

Book Overview

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal...

• Format: Paperback
• Language: English
• ISBN: 0865716420
• ISBN13: 9780865716421
• Release Date: February 2011
• Publisher: New Society Publishers
• Length: 192 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 7.4" x 8.9"

Customer Reviews

Excellent Resorce.

Doug is a great writer and really knows the subject matter. If you are interested in CBSM this is the bible.

The Community-Based Social Marketing Primer

I don't know if McKenzie-Mohr coined the buzz-terms used in Community-based Social Marketing, but he covers them (at the introductory level) completely in this book. Case studies and personal experiences offer practical examples to the lingo commonly used in CBSM, plus plenty of articles are referenced for further reading. If you've heard about "Prompts" and "Norms" associated with CBSM and need to know what everyone's talking about, this is a great place to start.