Formulating Value Proposition For A Java Mobile Application: Case Study for Kenya

By Mark Gachara Irura

This research focuses on the value proposition of a Java mobile application (Tex2+) as perceived by end users (customers) and three kinds of business customers - a Kenya government parastatal, a financial institution and a GSM provider. There have been problems previously; firstly, is the issue of expensive costs using short messages. Secondly, there are problems that have existed for mobile developers in the mobile business ecosystem, namely; multiple platforms, lock-in practices, poor alignment of software to business processes and poor market place practices by participants. Thirdly, there is a business model problem; how does one merge economic theory and technology to arrive on a profitable business model? The research observes that a developer can promote his application directly to Kenyan end users - positive network effects lead to more value in the network. But they should not forget to incorporate businesses in their approach to value proposition. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659412422
• ISBN13: 9783659412424
• Release Date: June 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 180 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"