Forensic Marketing: Optimizing Results from Marketing Communication : The Essential Guide (McGraw-Hill Marketing for Professionals.)

By Gavin Barrett

To be effective, the marketing function relies on the specialist services of marketing communication facilities: advertising, market research, public relations and telemarketing. This book provides a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0077079000
• ISBN13: 9780077079000
• Release Date: January 1995
• Publisher: McGraw-Hill
• Length: 224 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.5" x 0.8" x 6.5"