Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker

by David Magee

Book Overview

An inside look at the company that defined American industry and the man who runs it
Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.
Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the...

• Format: Hardcover
• Language: English
• ISBN: 0471479667
• ISBN13: 9780471479666
• Release Date: October 2004
• Publisher: Wiley
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.0" x 6.1" x 9.3"