Football Brands

By Sue Bridgewater

Book Overview

List of figures and tables Acknowledgments Introduction: Why view football clubs and organizations as brands? What is a football brand? Brand relationships in football Understanding the football 'brandscape' Football brand experiences Globalization of football brands Managing football brands through different stages of the lifecycle References Index

• Format: Paperback
• Language: English
• ISBN: 1349312851
• ISBN13: 9781349312856
• Release Date: April 2010
• Publisher: Palgrave MacMillan
• Length: 194 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"