Football and Management: Comparisons Between Sport and Enterprise

By Sten Soderman

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

• Format: Paperback
• Language: English
• ISBN: 1349351504
• ISBN13: 9781349351503
• Release Date: November 2012
• Publisher: Palgrave MacMillan
• Length: 286 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"