Food, Wine and China: A Tourism Perspective

Book Overview

This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.

• Format: Paperback
• Language: English
• ISBN: 103233911X
• ISBN13: 9781032339115
• Release Date: June 2022
• Publisher: Routledge
• Length: 316 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"