Food merchandising: Principles and practices

By Theodore W. Leed and Gene A. German

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• Format: Hardcover
• Language: English
• ISBN: 0912016779
• ISBN13: 9780912016771
• Release Date: January 1979
• Publisher: Lebhar-Friedman Books
• Length: 494 Pages
• Weight: 2.00 lbs.

Customer Reviews

Spells out hush hush details in a clear cut manner.

I have been researching the retail food industry for a real world product introduction, and have searched a number of articles and books. No book in the market spells out in great clarity the details in food merchandising and supermarket retailing as this book does. Other books such as "How to Sell to Supermarkets" by Julian Hnalder have hardly 1/5th the useful content this gives. This is an excellent compilation of super market information, even though it is few decades old. Exciting sections on Pricing, Coupons, Buying allowances, Margins, sales presentation etc. A must have for a food industry entreprenuer.