Food Marketing Research: A Student Text, 2nd Edition

By Dr. John L Stanton

this book goes through the primary research types used in the food Industry. It is an overview and refers heavy to the internet for details on the various techniques. The second edition is different in that a number of editing were were fixed and the chpter on Syndciated data has been expended.

• Format: Paperback
• Language: English
• ISBN: B0BLG5T1ZR
• ISBN13: 9798362347840
• Release Date: November 2022
• Publisher: Independently Published
• Length: 220 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"