Food Marketing An International Perspective

By David J. Schaffner, Mary D. Earle, William R. Schroder

Book Overview

This work is appropriate for a first course in agricultural marketing. It has a managerial orientation in terms of branded products, industrial marketing, and commodity marketing. International... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072952881
• ISBN13: 9780072952889
• Release Date: January 2003
• Publisher: McGraw-Hill College
• Length: 487 Pages
• Weight: 1.95 lbs.
• Dimensions: 9.0" x 1.0" x 7.3"