Food Advertising: Nature, Impact and Regulation

By Barrie Gunter

Book Overview

1.What are the Concerns about Food Advertising?.- 2.What is the Balance of Evidence for the Effects of Food Advertising?.- 3.What is the Potential for Exposure to Food Advertising?.- 4.Food Advertising: Informative, Misleading or Deceptive?.- 5.Does Food Advertising Influence People's Food Preferences?.- 6.Does Food Advertising Affect People's Health and Well-Being?.- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion?.- 8.What Regulatory Challenges Does Food Advertising Present?

• Format: Paperback
• Language: English
• ISBN: 3319821601
• ISBN13: 9783319821603
• Release Date: June 2018
• Publisher: Palgrave MacMillan
• Length: 303 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"