Focus Groups: Theory and Practice

by David W. Stewart, Prem N. Shamdasani, Prem N Shamdasani, et al.

Book Overview

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 076192583X
• ISBN13: 9780761925835
• Release Date: July 2006
• Publisher: Sage Publications, Inc
• Length: 200 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"

Customer Reviews

Focus Groups-Text

The order arrived in a very timely fashion. The book is a good overview of focus group methodology. Thank you.