Focus Groups for the Social Science Researcher

by Jennifer Cyr and Jennifer Cyr

Book Overview

What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups...

• Format: Paperback
• Language: English
• ISBN: 1316638790
• ISBN13: 9781316638798
• Release Date: September 2019
• Publisher: Cambridge University Press
• Length: 144 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 6.0" x 8.9"