Focus Group Research

By Jo-Ellen Asbury and Martha Ann Carey

Book Overview

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1611322561
• ISBN13: 9781611322569
• Release Date: July 2012
• Publisher: Routledge
• Length: 118 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"