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Focus Group Practice
By Jonathan Potter and Claudia Puchta
Edition Description
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation...
Edition Details
Format:Paperback
Language:English
ISBN:0761966919
Format: Paperback
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Focus Group Practice
By Jonathan Potter and Claudia Puchta
Edition Description
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses,...
Edition Details
Format:Hardcover
Language:English
ISBN:0761966900
Format: Hardcover
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