Fmcg: The Power of Fast-Moving Consumer Goods

by Greg Thain and John Bradley

Book Overview

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable...

• Format: Paperback
• Language: English
• ISBN: 1622876482
• ISBN13: 9781622876488
• Release Date: August 2014
• Publisher: First Edition Design Publishing
• Length: 596 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"