Flowers for Sale: Growing and Marketing Cut Flowers

by Lee Sturdivant

Everything you need to know to start a cut-flower business. Which flowers to grow; How to harvest and condition flowers; Where to sell; How to price; How many successful growers operate. Part one: How... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0962163511
• ISBN13: 9780962163517
• Release Date: January 1994
• Publisher: San Juan Naturals
• Length: 197 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.5" x 8.3"

Customer Reviews

Best Conditioning Advice Ever

Yes, she spends a great deal of time chatting with growers, but this book has the BEST info on conditioning that you will find in a mass-market offering. Just as top chefs will alter recipes so that no one can duplicate their materpieces exactly, most flower growers are very tight-lipped about their secrets and will write pages and pages without giving specifics. Lee manages to extract wonderful information from her subjects. Horticulture and marketing specifics are available in hundreds of other places: only here will you find a reliable guide to the best cut flowers and real, plant-specific conditioning practices. I used her advice for Cleome and won a blue ribbon at the county fair (the flowers lasted 2 weeks in the vase!). I use this book as my ultimate guide to plant selection and conditioning, and she has never steered me wrong.

Full of information

Not even remotely "amateurish." I've met this author in person and she has helped many become successful flower farmers, even from backyards. People learn in different ways and need different points to begin or to get re-inspired. Some learn best in "whole brain" ways from hearing another's story, and they have the brains and make-up to take it from there. Others are looking for left brain hemisphere technical analysis which is probably better found on the Internet. This book is perfect for many. Who is the grouchy sounding person from Ireland who sounds like he thinks all books are supposed to be custom written just for him, and if not, they're worthless to the world? Would he be interested in revealing his occupation in life and allowing himself to be publically ranked with one star which would help cut off his income and reputation if he doesn't think exactly like we do?

great information from growing to conditioning flowers

great information. she interviewed growers and marketers of all types of florals, dried and fresh. her advice about growing, cutting, conditioning and marketing will be invaluable. written so that the layman understands. i like the many interview with people actually doing this (not a bunch of academic morons with no life experience just spouting rhetoric.).

Like visiting a gardening friend

If you are thinking about selling cut-flowers this book is straight talk from one who has 'been there'. Nothing important has been overlooked. The chapters on harvesting,conditioning,pricing and marketing are outstanding. Personality profiles of individual flowers lets the beginner choose with confidence.