Floriculture: Designing & Merchandising

By Dr Charles P Griner and Dr. Charles P. Griner

Master the basics of constructing floral arrangements and explore your creativity with this engaging, reader-friendly text. FLORICULTURE: DESIGNING AND MERCHANDISING, Fourth Edition, provides a comprehensive introduction to the floral design industry and includes step-by-step instructions--complete with high-quality images and detailed material lists--for a wide range of floral design projects. Projects are built around low-cost materials to help you avoid breaking the budget, but the author also offers insights related to alternate materials you're likely to find in a typical floral shop today.

• Format: Hardcover
• Language: English
• ISBN: 1337390704
• ISBN13: 9781337390705
• Release Date: July 2018
• Publisher: Cengage Learning
• Length: 448 Pages
• Weight: 2.60 lbs.