Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

By Cfe Lonnie Helgerson

Five Pennies is "THE FIELD MANUAL" for Building and Growing a Franchise Brand With the Right Mindset and Tools! This Book Contains over 120 Tools to Build, Grow and Manage a National Franchise Brand! Featuring Examples of 20 "Best of Class" Franchise Brands to learn from - and 10 "Mega-Wreck" stories to avoid! Learn About: - Creating and Growing Sustainable Unit Profitability - Managing Franchise System Relations - Staying Ahead of Your Growth Rate - Enhancing System Profits With Continued Education - Turning Your System Into a "Best Practices" Machine - How to Recruit Franchise Buyer 2.0 and Maximizing Their Results - Structuring Layered Franchise Support and Marketing - Developing Macro-Level Programs for System Growth - Utilizing Technology to Grow and Manage a Brand - Resource Management for a Growing System

• Format: Hardcover
• Language: English
• ISBN: 0985181001
• ISBN13: 9780985181000
• Release Date: May 2012
• Publisher: Helgerson Franchise Group
• Length: 192 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"