Five Myths of Consumer Behavior: Create Technology Products that Consumer Will Love

By Paul Allen Smethers

The Internet dumps thousands of new technology products and services into consumer homes each year. Yet users struggle with both the volume of offerings and their complexity, trying to find value that... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0976357828
• ISBN13: 9780976357827
• Release Date: October 2006
• Publisher: Consumerease
• Length: 153 Pages
• Weight: 0.50 lbs.
• Dimensions: 8.8" x 0.5" x 6.0"