I read -- or should say inhaled --this book in one sitting. As a real estate agent, I was in dire need of getting the message that "the customer is king" and this book described a host of methods to improve my service -- and bottom line. Kudos to the author for driving home the need -- and laying out a variety of viable game plans -- for winning customers and their all-important referrals. Excellent resource for surviving - and thriving -- in today's challenging business environment!
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