
While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a "friend to homemakers" for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer...

For the first time, the life story of Betty Crocker, America's First Lady of Food, is told in a fully illustrated biography of our country's most beloved--and fictional--culinary icon. In 1945, Fortune named Betty Crocker the second most popular American...
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