Before you chase more sales, ask a different question: How much money is already hiding inside the business you own?
FIND THE MONEY(TM) is a practical Financial Firefighter(TM) field guide for business owners who want to uncover cash, stop unnecessary leakage, improve working capital, and identify overlooked value before automatically reaching for more sales or more debt.
And remember: if your business is ultimately valued at 4, 5, or more times earnings, every $1 of sustainable profit you add to the bottom line could create $4, $5, or more of additional business value upon exit.Written by recovering CFO, Randall Turner, MBA-better known as the Financial Firefighter(TM)-**FIND THE MONEY(TM) draws on years spent in the trenches of real businesses, financing conversations, cash-flow problems, owner crises, financial reports, and expensive decisions to show where money often hides in plain sight.
You will examine receivables, recurring expenses, purchasing, insurance and claims, idle assets, inventory and work in process, contract language, billing discipline, project economics, working capital, capital options, credits and recoveries, hidden business value, and owner dependency.
This is not an accounting textbook.
It is an action-oriented diagnostic guide built around better questions.
Who is holding money that already belongs to you? What expense continues because nobody has challenged it? What asset is sitting idle? What work has been completed but not billed? Which contract term is slowing cash? Where is growth consuming working capital? What important knowledge exists only in the owner's head?
FIND THE MONEY(TM) also includes a 24-Hour Money Hunt, a 90-Minute Owner Review, a method for prioritizing what you find, and a practical 30-Day Action List.
The goal is not to discover one miracle. It is to understand what can be found and improved upon, develop the discipline to look harder, ask better questions, identify the easiest useful opportunities, and act before a manageable problem becomes an expensive fire.
There may be more money inside your business than you realize. Before you chase more sales, look here first.