Financing the New Venture

by Mark H. Long

Financing the New Venture will show small business owners what to do when the venture capitalists and the angel investors say No and the investment bankers say Not Yet. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1580622070
• ISBN13: 9781580622073
• Release Date: January 2000
• Publisher: Adams Media Corporation
• Length: 354 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.0" x 9.2"

Customer Reviews

Controversy in Venture Land

I am a principal in a broker-dealer firm. Our firm raises capital for early-stage companies. We have had our share of winners and learning experiences. I have studied "Financing the New Venture" and find it's approach very different than the venture capital approach, which I have grown up with over the years. This book is not a quick read. Its philosophy and strategies will become more mainstream as the high tech world comes back to earth and strategies of liquidity - profits - then growth become more popular than the zany hype days we are leaving of growth - profits - then liquidity. This book will be controversial and only serious entrepreneurs will appreciate how useful this book can be. You will either love it or hate it.

Ahead of its time, and certainly relevant to high tech!

Unlike the reviewer from Boston, who only "skimmed" this book, I have read it and re-read it with enthusiasm. The message contained in this book is, without a doubt, more relevant today than ever. If entrepreneurs spent more time developing a "phenomenal business", rather than just focusing on raising money, they might have far more to offer their investors. Mark Long's book presents valuable reasons for doing precisely this, as well as providing useful tools for designing success into the business from the outset. Just one of the many benefits to this approach, for today's visionary business builder, is the ability to attract capital rather than having to chase it. Having spent the last 15 years working with high tech companies - both large and small - all over the world, and having worked with many early stage internet companies, I found the book offers a fresh alternative to the current venture capital approach to investing in early stage companies. Summary: This book sets the stage, and provides valuable tools and insights, for business building in the New Economy - period.

Essentials for raising sane capital

I'm a business consultant and help to launch start-ups and new (growth) products for existing companies. Almost without exception, most companies I see need capital. I read "Financing the New Venture" a while back and found it to be the most insightful book on how to finance new ideas I have ever seen. In fact, I now make it madatory reading before I even begin discussions with a potential client. Like Warren Buffet, I am very concerned about the current financing enviroment; and don't invest in (or conuslt with) technology companies that don't make traditional investment sense. This book perscribes a sane step by step process for accessing short and long-term financing. The reason for this review is that an associate brought to my attention the book review from the reviewer in Boston, who "skimmed" the book and found the book only relevant for donut shops. If that reviewer had actually read the book, the reviewer would have discovered the author's business model is not only relevant to high tech, but that THIS MODEL will be the only model worth investing in when the internet-style investment behavior of Venture Capitalists plays itself out.

Guaranteed Success

Mark Long has completed over 700 successful securities offerings. In this phenomenal book he reveals his 10 step process for raising money for your new venture without credit or collateral. Mark's approach is practically guaranteed to get you the money you want because of his strategic approach and in-depth analysis of your options. Rather than just focusing on raising money, Mark starts off by explaining what it really takes to create a pheonomenal business. By designing success into your business plan, you can attract capital rather than chase it. . Mark's approach is radically different than the traditional way entrepreneurs try to raise money. He explains a systematic and methodical process that has proven to be wildly successful for his clients. You won't find a more practical guide for developing and refining your step-by-step money raising process

MUST read if you need Venture Capital, Angels or Investors

This book provides in-depth information about raising capital through use of venture capital, banks, investors & angels. It discusses the motivation behind each, what they expect, and how to structure your business plan to the specific financing you seek. Every person who has seen it in our entrepreneurial library has liked it. We are purchasing additional copies to meet demand!