Mastering Marketing: The Complete MBA Companion in Marketing

By Tim Dickson

Keep your marketing moving as fast as your marketplace. Changing markets mean industry boundaries are blurring, new competitors offer new threats, and customers' demands differ widely. Is your... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273642227
• ISBN13: 9780273642220
• Release Date: June 1999
• Publisher: Pearson Professional Education
• Length: 352 Pages
• Weight: 1.55 lbs.
• Dimensions: 9.7" x 0.7" x 7.5"