Financial Services Marketing

By Roisin Waite, Christine Ennew, Nigel Waite

Book Overview

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from 　extensive international... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750669977
• ISBN13: 9780750669979
• Release Date: October 2006
• Publisher: Routledge
• Length: 418 Pages
• Weight: 1.75 lbs.
• Dimensions: 9.7" x 0.9" x 7.4"