Financial Services Marketing: A Guide to Principles and Practice

By Nigel Waite, Roisin Waite, Christine Ennew

This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.

• Format: Hardcover
• Language: English
• ISBN: 1032504633
• ISBN13: 9781032504636
• Release Date: October 2024
• Publisher: Routledge
• Length: 662 Pages
• Weight: 2.74 lbs.
• Dimensions: 1.4" x 6.7" x 9.6"