Financial Services Marketing: A Guide to Principles and Practice

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Financial Services Marketing: A Guide to Princi...

By Roisin Waite, Christine Ennew, Nigel Waite

Edition Description

This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.

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Edition Details

Format:Paperback

Language:English

ISBN:1032504641

Format: Paperback

Condition:

88.99

Quantity:

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Financial Services Marketing: A Guide to Princi...

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