Disciplined Entrepreneurship Finance for Founders: A Go-To-Market Guide for Startup Founders

By Bill Aulet

Practical financial literacy knowledge for entrepreneurs and startups

Bestselling author of the renowned Disciplined Entrepreneurship, Bill Aulet is back with Marius Ursache to deliver a vital, accessible (even fun ) and comprehensive understanding of financial terms and concepts that are essential to any entrepreneur looking to launch a new business venture. In Finance for Founders , the Disciplined Entrepreneurship series expands to show you how to manage the most fundamental aspect of your business--its money--so that you can focus on innovation and creating a unique value proposition, culture, and team.

Disciplined Entrepreneurship: Finance for Founders teaches readers about: The proper perspective a founder should have on finance as a priority for their business Demystifying financial statements so a founder is financial literate How to develop a financial model to generate projections of your business that provide insights, meaningful projections, and a potential path to greatness How to effectively present the results of your model How you should approach seeking the funding required for your startup including a systematic unemotional survey of the potential sources and the process of fundraising itself How to value your new startup Gems of wisdoms that you should know in the process that are not obvious to the first-time fundraiser

Disciplined Entrepreneurship: Finance for Founders does not aim to turn you into a seasoned finance professional or teach you tricks to make your business into something it's not. Instead, it's a must-read for all entrepreneurs and startup team members seeking to develop basic financial literacy and give their venture the best chance of success.

• Format: Hardcover
• Language: English
• ISBN: 1394361564
• ISBN13: 9781394361564
• Release Date: November 2026
• Publisher: Wiley