The Field Guide for the Small Business Trekkie is focused on developing a business model to start a small business and secure funding. The Field Guide is teeming with meaningful information on market analysis, product development, financial modeling, marketing strategy, organization and business plan writing. The Field Guide also includes a detailed sample business plan for funding. There is treasure to be found in working with the Field Guide - market perspective. History tells us that a sustainable small business flows from decisions and strategies that are driven by the owner's perspective of the marketplace. The market perspective gained from working with the Field Guide is gift that keeps on giving.
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