Field Guide for Starting a Small Business is a reference for starting a business and becoming sustainable. In terms of the startup, the Field Guide will show you how to analyze a market area and validate your market potential or lack of it. The Field Guide reveals how to develop a need based offering, negotiate a lease and develop a financial model that will qualify for loan approval. In terms of sustainability, the Field Guide will show you how to develop a sound staffing plan and strategies for a marketing plan that will capture market share. Finally, The Field Guide includes a detailed sample business plan.There is treasure to be found in working with the Field Guide - market perspective. Market intelligence can tell you what to do and why. The market perspective gained from working with the Field Guide is gift...and it keeps on giving.
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