Festival and Events Management

by Ian Yeoman

Book Overview

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises,...

• Format: Hardcover
• Language: English
• ISBN: 1138133302
• ISBN13: 9781138133303
• Release Date: November 2015
• Publisher: Routledge
• Length: 440 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"