This paperback comprises two ebooks, 'FEAR NOT' and 'THE PURSUIT OF HAPPINESS IS NOT WHAT YOU THINK'. It demonstrates - backed up by extensive academic research from around the world - how governments of all shades regularly set out to frighten us because we are more malleable and submissive when we are anxious. The threats from - say - being injured by a terrorist attack in the UK are really about 7 million to 1 and those are insignificant lottery winning odds. This book explains how our vulnerability to 'fear' developed over millions of years and how without it we would most likely be extinct. It also shows how our reflex response to a threat, our 'fight' or 'flight' syndrome has saved Homo sapiens' very existence, but created back-doors into our minds that politicians, media and businessmen exploit. For example, most new car adverts show a car driving along a coast road because we associate the sea with holidays; therefore we automatically feel good about the car in the advert. And that's just one of their tricks. This book will literally change the way you regard the entreaties of politicians, the media and businessmen in future, and to approach them with the caution they deserve. Like me, you are probably negotiating your way through life's rich tapestry, thinking that you are in control. In fact the politicians, media and businessmen are playing us all like marionettes, so take back control of your life and in the process you will feel more relaxed and happier.
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