F*ck Your Brand, Fix Your Pitch is a no-fluff, straight-talking guide for service providers, coaches, creatives, and consultants who are tired of being overlooked while less talented competitors land the clients.
If you're stuck in the feast-or-famine cycle, living off referrals, or hearing "I'll think about it" more than "I'm in"-this book is for you.
Learn how to ditch the branding obsession and start selling your service with clarity, confidence, and zero sleaze. Sales strategies rewritten for people who hate selling-and want results without pretending to be someone they're not.
You'll discover:
Why "great work" isn't enough to get noticed-or paidHow to pitch like a trusted advisor, not a desperate salespersonThe Reverse Sales Funnel method to lead with value (not overwhelm)How to climb the "Yes Ladder" and turn interest into commitmentSimple frameworks to speak buyer, not expertYou don't need a fancier logo. You need words that work.
This book gives you the messaging, mindset, and strategy to finally sell your service-without selling out.