Fast Food Globalization in the Provincial Philippines

By Ty Matejowsky

Ty Matejowsky examines the rise and popularity of corporate fast food in the provincial Philippines from an anthropological perspective. Based on more than 20 years of ethnographic fieldwork, he shows how this global restaurant format has been indigenized and reimagined by native entrepreneurs and everyday diners into something distinctly Filipino.

• Format: Hardcover
• Language: English
• ISBN: 0739139886
• ISBN13: 9780739139882
• Release Date: December 2017
• Publisher: Lexington Books
• Length: 172 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.7" x 6.2" x 9.1"