Fashion Trend Forecasting

By Rae Jones and Gwyneth Holland

Book Overview

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

• Format: Paperback
• Language: English
• ISBN: 1786270587
• ISBN13: 9781786270580
• Release Date: August 2017
• Publisher: Laurence King
• Length: 160 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.5" x 6.9" x 9.8"