Fashion Retailing (Delmar Fashion Series)

By Ellen Diamond

Book Overview

Features: -covers "must know" aspects of fashion retailing: the role of research, choosing the store's location and layout, recruiting and training employees, accounting, buying and pricing, and advertising and promotion -provides a solid understanding of financial statements, methods for determining inventory, expense controls, and computerized accounting and inventory control systems -"small store applications" section in every chapter relates content to small establishments -"fashion retailing spotlights" focus on creative techniques that such companies as Nordstrom have used to succeed in fashion retailing -the appendix reviews typical, on-the-job math skills required in fashion retailing and includes a survey of careers in the fashion field ALSO AVAILABLE Fashion Retail Video Series, ISBN:0-8273-5758-3 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Guide, 0-8273-5622-6

• Format: Paperback
• Language: English
• ISBN: 0827356218
• ISBN13: 9780827356214
• Release Date: December 1992
• Publisher: Cengage Learning
• Length: 488 Pages
• Weight: 2.05 lbs.
• Dimensions: 9.8" x 1.0" x 8.0"