Fashion Public Relations

by Sar S. Perlman, Gerald J. Sherman, Sar Perlman

Book Overview

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a...

• Format: Paperback
• Language: English
• ISBN: 156367775X
• ISBN13: 9781563677755
• Release Date: March 2010
• Publisher: Fairchild Books
• Length: 416 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.6" x 7.9" x 9.9"