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Paperback Fashion Public Relations Book

ISBN: 156367775X

ISBN13: 9781563677755

Fashion Public Relations

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Format: Paperback

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Book Overview

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world...

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