Fashion Prediction

By Kathryn McKelvey and Janine Munslow

Everyone in the fashion business needs to develop an essentialsurvival skill: how to interpret the intelligence provided by thefashion forecasting industry, to anticipate and respond to emergingtrends.

Lavishly illustrated in full colour throughout, with clear andrelevant explanations of the processes involved, FashionForecasting is for fashion students and young professionals whoalready have acquired some fashion knowledge and skills. Theauthors interviewed the key players within this exciting industryand provide here fascinating insights into the dynamic contemporaryfashion forecasting world and the varied creative roles within it -from intelligence gatherers to project consultants. The book covershow a trend is sourced, anticipated and developed, and alsoexplores the interaction with marketing and brand development.

• Format: Paperback
• Language: English
• ISBN: 1405140046
• ISBN13: 9781405140041
• Release Date: October 2008
• Publisher: Wiley-Blackwell
• Length: 232 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.5" x 7.1" x 9.5"