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Fashion Marketing
'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that...
Fashion Marketing
Marketing is a firmly established element of most fashion and clothing courses. This book was written to satisfy students' requirements and has a number of special qualities that make it essential reading for anyone involved in the fashion and clothing sectors of business. Key...
Fashion Marketing
Marketing has been recognised only in the last decade as an indispensible component of fashion and clothing courses. The first edition (published in 1995) was written to satisfy student's requirements and has been revised to reflect changes in the fashion industry and in the...
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