Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products

By Caroline Le Bon and Bon Le Joel

Fashion is everywhere! Fashion transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, trips, music, house decoration, personal wellness).... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1606499041
• ISBN13: 9781606499047
• Release Date: October 2014
• Publisher: Business Expert Press
• Length: 124 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"