Fashion Forecasting

By Lorynn Divita and Joseph H. Hancock Hancock

Fashion Forecasters work with designers, apparel brands, advertisers, and media organizations, as an integral part of the rapidly changing fashion industry. With Fashion Forecasting, Sixth Edition, you will learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Chapters on different fashion eras, world cultures, and street styles show you influences on fashion innovation past and present, so that you can spot those of the future. The Sixth Edition includes coverage of the impact of the Covid-19 pandemic and global supply chain disruptions on the fashion industry. New box features include profiles of forecasting companies and forecasting intern job descriptions to help prepare students for the job market. Box features and case studies are thoroughly updated to include all new examples.

STUDIO Features
-Study smarter with self-quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary

Instructor Resources
-Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments
-PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion

• Format: Paperback
• Language: English
• ISBN: B0GBXVC61G
• ISBN13: 9798765104019
• Release Date: October 2026
• Publisher: Fairchild Books
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 8.5" x 11.0"