Fashion Buying

By Helen Goworek

Book Overview

Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give an additional insight into this exciting and challenging role.

• Format: Paperback
• Language: English
• ISBN: 0632055847
• ISBN13: 9780632055845
• Release Date: December 2001
• Publisher: Wiley-Blackwell
• Length: 172 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.7" x 0.4" x 6.9"