Fashion & Luxury Marketing

By Michael R. Solomon and Mona Mrad

Book Overview

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury.

• Format: Paperback
• Language: English
• ISBN: 1526419254
• ISBN13: 9781526419255
• Release Date: July 2022
• Publisher: Sage Publications Ltd
• Length: 408 Pages
• Weight: 1.61 lbs.
• Dimensions: 0.8" x 7.4" x 9.7"